Pabst Blue Ribbon is a classic American Premium Lager. Brewed with a combination of 2 & 6-row malted barley and aromatic hops such as Cluster, Willamette, Styrian. The unique fermentation and maturation process results in a smooth, full bodied beer with a clean, crisp finish with a fine noble hop aroma.
Pabst Blue Ribbon is a brand of youth, the brand of a lifestyle that supports all possible manifestations of personality, dissimilarity. That is why on the local market the main generator of branded content is the consumer himself, who posts in social media his pictures, installations, videos, any kind of art-works and creativity. The brand is proud that it does not pay for product placement in well-known movies and TV shows. This is a tribute to the brand-icon.