"Zhiguli Barnoe unpasteurized" is produced specifically for the domestic market - Moscow and the Moscow region. The beer is brewed according to an unchanged recipe, but is not subjected to pasteurization. Thanks to a well-established supply system of the flagship brand to traditional retail stores, customers throughout the capital have the opportunity to purchase "Zhiguli Barnoe unpasteurized" the day after it is bottled. The 31-day shelf life stimulates the entire chain from the factory to the refrigerators in sales locations to always offer fresh beer to consumers.
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